Bremen – At Vitakraft, one of the leading companies for high quality pet food, changes in corporate leadership will take place at the turn of the year. These changes mark a natural generational shift within Vitakraft’s leadership.
Heinz Gardewin, Co-CEO and Vitakraft Board member, as well as Markus Baldus, also a Board member at Vitakraft, will retire at the end of 2025 after many successful years.
As a result, the Vitakraft Group Board will be restructured. Effective January 1, 2026, the Board will consist of CEO Dirk Strelow (currently Co-CEO), Sarina Hamann (CMO), Sebastian Kruse (COO), Timo Lubenow (CFO), Mark Moffat (CSO Europe), and Héctor Sánchez (CSO USA, Asia, E-Commerce & Global Export). Together, they will assume international responsibility for all company activities.
This step elevates key functional responsibilities to the C-level to further strengthen Vitakraft’s strong market position internationally. The new Board members have long-standing ties to the company and will continue to oversee their respective areas of expertise alongside their strategic roles on the Board.
Dirk Strelow, Co-CEO Vitakraft: “With this generational change and the targeted restructuring of the Board, we are setting the course for Vitakraft’s successful future development. In our dynamic industry, it is essential to combine consistency with innovation and courage. This approach has shaped our company and brand for over 185 years—and will continue to do so in the future.”
Vitakraft is headquartered in Germany, operates in 20 countries with its own subsidiaries, and exports its popular products for dogs, cats, birds, and small animals to over 50 countries worldwide.