FROM BIG 5 TO LITTLE FRIENDS
We care. We teach. We protect.
Together with Rhino Revolution, Vitakraft is committed to education and species conservation - from domestic pets to wild rhinos.
Animal love begins
with understanding
For decades, Vitakraft has been committed to responsible interaction between humans and animals. Love for animals arises when people get to know animals, understand their needs and learn to take responsibility for them. This is where the worlds of Vitakraft and Rhino Revolution meet.
"STAND TALL FOR BIG AND SMALL"
Responsibility for animals applies regardless of size, habitat or proximity to humans.
Understanding is the beginning of all animal love.
As part of the educational programs, many children experience a safari for the first time and encounter wild animals in the wild. These experiences create closeness - and closeness leads to protection.
Love for animals requires knowledge.
Children learn what a species-appropriate habitat means for wild animals and why they need to be protected. Education makes connections visible and responsibility possible.
Encounters change perspectives.
Together, we support specific measures that protect wild animals and secure their natural habitats in the long term.
A partnership
with effect
Since June 2025, Vitakraft has been supporting the non-profit Rhino Revolution Europe GmbH as part of a multi-year cooperation.
The focus is on educational offers and species conservation programs,
that have a lasting impact.
The commitment focuses on three central areas:
Facilities, equipment & supplies
and direct support for wildlife.
When young ideas take shape
Shaping animal love
We give young people the space to help shape a love of animals.
Their perspectives, thoughts and ideas flow into our work - and make visible what we stand for: Understanding, responsibility and respect for all animals.
This creates design with meaning - based on the conviction that knowledge grows from attitude.
