Sustainability - a natural component of our brand values
For Vitakraft, sustainability is and has been an integral part of our company for many years. We believe that only by preserving the world’s natural resources we can ensure our pets receive a healthy, species-appropriate diet today and in the future.
Responsible & Authentic
We act sustainably by bringing nature and life into balance with our economic activities, as we care for the daily well-being of many pets around the world. This is what our corporate philosophy stands for - and this is what we credibly stand up for, because the well-being of pets and their owners is our main focus.