Legal Info

Vitakraft pet care GmbH & Co. KG
Head office in Bremen
Amtsgericht Bremen (Bremen local court) HRA 10128

General partner: Bremer Beteiligungs GmbH Head office in Bremen
Amtsgericht Bremen (Bremen local court) HRB 4710 

Mahndorfer Heerstr. 9
28307 Bremen

Tel: 0421 / 4896 - 0
Fax: 0421 / 483036


CEOs: Dirk Strelow, Heinz Gardewin

VAT ID No: DE 114535034

Eco inspection body: DE-ÖKO-039

Use of Google Analytics for web analysis

This website uses Google Analytics, a web analysis service of Google Inc. ( Google Analytics uses so-called 'cookies', text files that are saved to your computer that enable analysis of how you use the website. The information generated by the cookie about the way you use the website is as a rule transmitted to a Google Server in the USA and stored there. However, if IP anonymisation has been activated on this website, your IP address will be truncated by Google within the member states of the European Union or other states who are party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a server of Google in the USA and truncated there. IP anonymisation is active on this website. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports of the website activities and to perform further services for the website operator related to website and Internet use. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by making appropriate settings in your browser software. However, we advise you that if you do this you may not be able to use all of the website's functions to their full extent. 

Moreover, you can prevent the collection of data generated by the cookie and related to your use of the website (incl. your IP address) transmitted to Google and the processing of this data by Google by downloading and installing the browser plugin available from the following link:

As an alternative to the browser plugin, you can click on this link to prevent Google Analytics from collecting data on this website in future. This will cause an opt-out cookie to be saved on your device. If you delete your cookies, you will have to click on the link again. 

Privacy statement

We are glad that you have chosen to visit our website and we appreciate your interest in our company and products. Vitakraft takes the protection of your personal data seriously; we want you to feel secure while visiting our Internet site. We process the data collected when your visit our web pages in accordance with the applicable data protection regulations in the Federal Republic of Germany. Web pages may contain links to pages of other providers which are not covered by this privacy statement. 

Collection and processing of personal data

By default, when you visit our web pages, our web servers save the name of your Internet service provider, the website through which you came to our site, the web pages that you visit on our site, and the date and duration of your visit. No personal data is collected. This only happens when you provide us with this data yourself, for example during a registration, survey, or competition or when implementing a contract.

Use and disclosure of personal data and purpose limitation

Vitakraft uses your personal data for the purposes of performing the technical administration of our web pages, customer management, product surveys and marketing, to the extent necessary in each case. We will only pass on your personal data to a third party to the extent necessary for performing the requested service. The transmission of your personal data to governmental institutions and authorities is only performed within the scope of binding national legal provisions. Addresses collected during competitions and marketing campaigns are deleted once they have been concluded. 


Vitakraft wishes to use your data to inform you of our products and, where relevant, to ask you about them. Participation in such campaigns is of course voluntary. If you do not wish us to do this, you can notify us at any time so that we can block your data from such use. 


Vitakraft uses cookies. Cookies are small files that are saved temporarily on your hard drive. The information contained in the cookies serves to simplify navigation and considerably enhances a website's user friendliness. Our cookies contain no specific personal information, which means that your privacy is protected. Most browsers accept cookies automatically.
Cookies help us to track the preferences of visitors to our websites, which enables us to design our web pages with optimum regard for our visitors' wishes and interests. You can of course view our website without the use of cookies. You can prevent cookies being saved to your hard drive by selecting the option 'Do not accept cookies' in your browser settings. Precise details on how to do this can be found in the manual of your browser manufacturer. Not accepting cookies may limit the functionality of our offers.


Vitakraft has taken technical and organisational safety steps to protect your data that we manage from accidental or intentional manipulation, loss, destruction or access by unauthorised persons. Our security measures are continually improved in line with technical developments.
If you have any questions concerning the way your personal data is processed, please contact our data protection officer, who is also available should you have any requests for information, suggestions or complaints.

Right to information

Upon request, Vitakraft will inform you without delay and in line with applicable law of whether and what personal data we have stored about you. Should the information we have stored be incorrect, despite our efforts to ensure data is accurate and up to date, we will correct this when instructed by you to do so. 

Vitakraft pet care GmbH & Co. KG
D-28307 Bremen, Germany