Sarina Hamann takes over marketing management at Vitakraft

Focus on strategic further development of the brand


As of August 01, 2023, Sarina Hamann has taken over the international marketing management at Vitakraft pet care GmbH & Co KG. As "Head of Marketing International", she is responsible for brand management in Germany and in the company's nine foreign subsidiaries.

Sarina Hamann has been with Vitakraft since 2021 and was previously responsible for Brand & Product Management.

"Vitakraft is a successful traditional brand that has been on the market for over 185 years. I am very excited to build on this and strategically develop the brand nationally as well as internationally in a strong competitive environment - in line with our ambitious growth targets," says Sarina Hamann.

The Vitakraft brand includes pet food and accessories for dogs and cats as well as rodents and birds. In Germany and Switzerland, Vitakraft is the No. 1 brand for dog snacks, and in Europe it is among the leaders.

Before joining Vitakraft, Sarina Hamann worked in brand management for the Nuk brand at Mapa GmbH. There she was responsible for the strategic development of one of the core product areas of the Nuk brand on an international level.

In her new position, Sarina Hamann will report to Markus Baldus, Managing Director Sales and Marketing International at Vitakraft.