Sustainability - a natural component of our brand values
For Vitakraft, sustainability is and has been an integral part of our company for many years.  We believe that only by preserving the world’s natural resources we can ensure our pets receive a healthy, species-appropriate diet today and in the future.

Responsible & Authentic
We act sustainably by bringing nature and life into balance with our economic activities, as we care for the daily well-being of many pets around the world. This is what our corporate philosophy stands for - and this is what we credibly stand up for, because the well-being of pets and their owners is our main focus.

We respect and value different cultures, communities, views and individual needs.

Our employees
Flexible and social working conditions, promotion of qualifications, health and work-life balance increase employee satisfaction. Involving employees in the sustainability strategy.

Our partners
Long term respectful partnerships with our suppliers and customers.
Responsible for social justice as a BSCI member with appropriately audited suppliers.

Our community
Engagement with animals and nature, complemented with the awareness of species-appropriate nutrition, training children in animal friendly handling and donating feed for animal welfare.

We act sustainably for the preservation of nature, the protection of biodiversity and the conservation of all resources

Use of sustainable energy sources

Use of 100% renewable energies.
2021: Reduction of CO2 emissions by 40% vs. 2019

Packaging

By 2025, we want to work towards making 100% of our packaging recyclable and reduce the amount of plastic packaging by 10%.
Sustainable procurement

Some examples:

Fish: since 2019 91.5% with MSC / ASC seal (100% by 2025)
Soy: 2020 90% from domestic/certified origin
Palm oil: The target is a complete renunciation of palm oil
Raw materials: Target 2021Expansion of the use of alternative raw materials (e.g. insects)

Mobility behavior

Since 2020 Leasing offer for job bike
Introduction of further hybrid vehicles by 2021
Central travel management: Target by 2025 50% of the CO₂ consumption consumption for business reduced

Good for the environment

Planting trees for a better world!
We support the children and youth initiative Plant-for-the-Planet in planting 1000 billion trees worldwide.

As a partner of Plant-for-the-Planet, we support their goal of planting 1000 billion trees worldwide. With a large-scale reforestation project of CO2-binding trees, we can actively counteract the climate crisis. That's why we are planting trees together with Plant-for-the-Planet!  Read more »

We use sustainable economic growth for the positive development of conditions for all parties involved.

Transparency and fairness

The Code of Conduct forms our ethical and legal framework for fair dealings within the company and with our business partners.

Modernization and automation of processes

Securing the operations through continuous optimization of logistics (Vita Cube) and production (2023 Kräckerassortment).
The Vita Cube has reduced transport routes could be reduced and logistics could be centralized.

Investment in research and development

Sustainable innovations through close exchange with scientific institutions and the promotion of university projects.