Vita®Planet - for humans, animals and planet

Our sustainability goals

Sustainability - a natural component of our brand values
For Vitakraft, sustainability is and has been an integral part of our company for many years.  We believe that only by preserving the world’s natural resources we can ensure our pets receive a healthy, species-appropriate diet today and in the future.

Responsible & Authentic
We act sustainably by bringing nature and life into balance with our economic activities, as we care for the daily well-being of many pets around the world. This is what our corporate philosophy stands for - and this is what we credibly stand up for, because the well-being of pets and their owners is our main focus.

Ecological aspect

We act sustainably for the preservation of nature, the protection of biodiversity and the conservation of all resources.

Economic aspect

We use sustainable economic growth for the positive development of conditions for all parties involved.

Social aspect

We respect and value different cultures, communities, views and individual needs.

The 17 UN sustainability goals are the foundation of our actions

Vita® Planet is based on the 17 global goals for sustainable development on the Agenda 2030 Sustainable Development Goals (SDGs)

Vita® Planet - the social aspect

Socially sustainable

We respect and value different cultures, communities, views and individual needs.

Our employees
Flexible and social working conditions, the promotion of qualification and health, and a good work-life balance increases employee satisfaction.


Our partners
Long term respectful partnerships with our suppliers and customers.
Responsible for social justice as a BSCI member with appropriately audited suppliers.


Our community
Engagement with animals and nature, complemented with the awareness of species-appropriate nutrition, training children in animal friendly handling and donating feed for animal welfare.

Vita® Planet - the ecological aspect

Ecologically sustainable

We act sustainably for the preservation of nature, the protection of biodiversity and the conservation of all resources

Use of sustainable energy sources

From 2021, the Bremen site will use 100% renewable energy for its supply (currently already 50%).


Packaging

By 2025, we want to work towards making 100% of our packaging recyclable and reduce the amount of plastic packaging by 10%.
Sustainable procurement


Some examples:

Fish: By 2025 100% MSC/ASC. Since 2019 91.5% with MSC/ASC seal
Soy: 100% domestic/certified origin by 2025. Since 2019 66% domestic/certified origin
Palm oil: since 2019 RSPO certified until 2025 POIG standard extension


Good for the environment

Planting trees for a better world!
We support the children and youth initiative Plant-for-the-Planet in planting 1000 billion trees worldwide.

As a partner of Plant-for-the-Planet, we support their goal of planting 1000 billion trees worldwide. With a large-scale reforestation project of CO2-binding trees, we can actively counteract the climate crisis. That's why we are planting trees together with Plant-for-the-Planet!  Read more »

Vita® Planet - the economic aspect

Economically sustainable

We use sustainable economic growth for the positive development of conditions for all parties involved.

Transparency and fairness

The Code of Conduct forms our ethical and legal framework for fair dealings within the company and with our business partners.


Modernization and automation of processes

Securing the site through permanent optimization of logistics (2020 Vita Cube high storage) and production (2023 cracker assortment).


Investment in research and development

Sustainable innovations through close exchange with scientific institutions and the promotion of university projects.